A Singer Manufacturing Co. Advertising Card Made In Connection With The World Columbia Exhibition In 1893.
A Singer Manufacturing Co. Advertising Card Made In Connection With The World Columbia Exhibition In 1893.

Isaac Merrit Singer

  • The Beginning In 1851
    Isaac Merritt Singer founds I.M. Singer & Company ("Singer") and commences production of sewing machines in the United States.
  • Instalment Payment Plan In 1856
    Singer created history by introducing one of the first consumer instalment payment plan.
  • Commenced Operations In Sri Lanka In 1877
    Singer commenced operations in Sri Lanka as branch of Singer Sewing Machine Company, USA.
  • Sale Of Home Appliances In 1957
    Singer introduces sale of home appliances to complement sewing machine sales in the Asian markets.
  • Industries (Ceylon) PLC In 1963
    Singer Industries (Ceylon) PLC was incorporated for assembly of Sewing Machines and manufacture of Cabinet and Stands for Sewing Machines.
  • Public Company In 1974
    Singer Sri Lanka was incorporated as a public company in Sri Lanka.
  • Listed In Colombo Stock Exchange In 1981
    Singer Sri Lanka was listed in Colombo Stock Exchange.
  • Refrigerator Manufacturing In 1988
    Singer commences refrigerator manufacturing in Sri Lanka at Regnis (Lanka) PLC.
  • Sponsored Cricket In 1994
    Singer sponsored world series cricket.
  • First Singer Mega In 1998
    First Singer Mega store opens in Sri Lanka.
  • E-Commerce Website In 2001
    Singer Sri Lanka launched the E-Commerce website on April 10th. It was the first for a consumer durable company in Sri Lanka.
  • Singer Finance In 2004
    Singer Finance was incorporated.
  • Public Deposits In 2005
    Singer Finance commenced accepting public deposits.
  • New Financial Services Products In 2008
    Singer launches new financial services products, including inward remittance, in-store bill payment and mobile phone reload services.
  • ERP System In 2010
    Singer completed implementation of online real time ERP system.
  • Regnis Appliances (Private) Limited In 2010
    Regnis Appliances (Private) Limited was incorporated to manufacture of Home Appliances.
  • Singer Finance IPO In 2011
    Singer Finance IPO (100+ times over subscribed).
  • Life Style Exhibition In 2011
    Life Style Exhibition , the largest consumer durable exhibition , was launched by Singer.
  • Singer Digital Media In 2012
    Singer commences large scale sale of smart phones by creating a new channel – Singer Digital Media.
  • Using Of R600a Gas In 2013
    Singer commenced manufacturing of refrigerators using environmentally friendly R600a gas through its subsidiary Regnis (Lanka) PLC . Regnis is among the first in South Asia to adopt this technology.
  • 400th Retail Store In 2014
    Singer opens 400th retail store.
  • Singer Finance VISA Credit Cards In 2015
    Singer Finance launched VISA credit cards. Singer Finance created history as the first non-banking financial institution in the country to launch an internationally accepted credit card.
  • Group Restructure In 2016
    Singer conducts group restructure in Sri Lanka purchasing Regnis and Singer Industries from Singer Asia.
  • Acquired By Hayleys PLC In 2017
    Singer (Sir Lanka) PLC was acquired by Hayleys PLC from Retails Holdings (Sri Lanka) BV.
  • Changed The Financial Year In 2018
    Changed the Financial year of the Company to 31st March with the approval of the Registrar of Companies.
  • Singer Head Office Relocation In 2019
    Singer Head Office and Registered Office was located to No. 112, Havelock Road, Colombo 5.
  • Website Re-Launched In 2020
    Singer launched the new website offering an unmatched shopping experience and also launched Singer Care App to facilitate on-demand after sales services.
  • Relaunch Of SINGER Brand In 2022
    Relaunch of SINGER brand proposition and visual identity.
    Relaunch Of SINGER Brand

Relaunch Of SINGER Brand