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About SINGER...


Singer has been in Sri Lanka since 1877, when the first Singer sewing machines went on sale at a Colombo store.

Today, Singer (Sri Lanka) PLC. is a large, diversified company with unmatched presence throughout Sri Lanka.

Beginning with the sewing machine, Singer's product portfolio has diversified to encompass a highly successful multi-brand strategy combining products of top world marques with the company's own products across a range of household, industrial and financial categories.

SINGER

Our Vision

Our Vision

To be the market leader in elevating and enriching lives in Sri Lanka.

Our Mission

Our Mission

Improving the quality of life, creating lifelong partnerships with our customers by providing comforts, services and convenience at great value.

 
Our Values

Our Values

  • Lead with Respect.
  • Demonstrate responsibility and integrity.
  • Improve & innovate passionately.
  • Collaborate for success.
  • Respond with agility.
  • Drive sustainability.
Our Objectives

Our Objectives

  • To be the Market Leader in our Product and Market Segment.
  • Provide our Consumers with the Best Service and Shopping Experience in the Island.
  • Provide our Consumers with Products of latest Technology.
  • Develop our Employees to achieve their real Potential.
  • Provide our Shareholders with steady Asset Growth and Return on Investment above our industry norm.
  • Grow our Revenue and Profits at a rate above the current Industry Norm.
 

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